Blog
Notes on founder-led support
Practical, opinionated writing on answering your own customers — live chat, email, and keeping support lean as you grow.
Email support without a helpdesk: a calmer setup for founders
You don't need a six-seat helpdesk to answer customer email well. Here's the lean version — and the honest line for when you've outgrown it.
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Live chat vs email support: you don't have to choose
Live chat and email aren't rivals — they're two moments in the same conversation. Here's when each wins, and why one queue beats picking a side.
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